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Marketing Plan Executive Summary EssayInsert Name Here domiciliates the lift out in patient centered healthc are North Decatur has to offer. Insert will provide quality healthcare in a number of specialties, having a particular focus on our Heart and Vascular Center services. As our hospital continues to grow, we are devoted to staying up to date and providing our patients with cutting edge technology options, season caring for them wholeheartedly. Many of our premier services we offer to our patients are those in our Heart and Vascular Center, where interventional procedures are taking place every day in order to prevent our patients from having to undergo open-heart surgeries and being transferred to tertiary facilities. The Heart Vascular Center is equipped with state-of-the-art procedure rooms that offer patients the most advance(a) form of cardiovascular imaging in the area. We employ the latest heart care and vascular technology which provides the ability to exercis e both cardiac and skirting(prenominal) vascular procedures on a single system.Our technology gives detailed diagnostic information that leads to effective treatments of heart and vascular diseases. This up to date equipment is at the fingertips of our physicians allowing them to perform intricate procedures such as placing balloons, stents and other therapeutic agents in vessels requiring treatment. By informing our service area and the general public of our competent and well improve cardiology specialists and elegant state-of-the-art amenities through grassroots outlets and direct contact, Insert will quickly gain more market share. We will alike provide benchmarked customer service and flexibility.Targeted consumers of our services will be those individuals and families in nearby communities at higher risks of contracting cardiovascular diseases due to lifestyle choices, family history, and certain demographics. These patients are usually referred after admittance to our fac ility or by other health care professionals such as primary care physicians, outside specialists, or extended care facilities. Our hospital has already developed an excellent reputation with many of these professionals, but plans to align ourselves with even more community health providers in order to attract more patrons in our service area. We also will also utilize data obtained from the Georgia Hospital Association to solicit consumers in our service areadirectly.There are currently two other hospitals that serve North Decatur. One is a research based hospital locate less than ten miles away from our location. Due to the lack of highly skilled physicians specializing in interventional cardiovascular procedures, we believe that once this is communicated with our service network, interest in their cardiovascular services will decline greatly. The other hospital currently operating in our area only markets in to small number of our targeted zip codes they also do not offer the uni que blend of specialty care and patient engagement which Insert will be providing.ObjectivesIncrease brand awareness, manifest by an increase in unsolicited requests for services. Increase customer referrals by 7% per quarter.80% of Customer Satisfaction Surveys returned indicating satisfaction with services. Respectable gross sales by the end of first year.Keys to SuccessProfessional quality of services offeredReliability being available through on-call, and adequate staffing Effective collaboration with other community professionals (physicians, extended care facilities, and other organizations) Steadfast engagement with our home community, organizations, and clubs